It’s National Best Friend Day and, as far as I can tell, it began as a hoax. Someone apparently started it by using a hashtag online, and people jumped on board and made it into something.
In the least, it is an “unofficial” National day at best. It isn’t “real”.
But, it got me to thinking…
Real estate agents tend to get really friendly with clients while we’re looking for a home, or selling one. Almost like family in some cases.
Then, once the process is over, we can lose touch. Not entirely. It’s just that we don’t end up having that day-to-day interaction. And it can seem like maybe the friendship we developed was not genuine. Not “real”.
But, like true best friends, the friendship we develop with our clients is real. Best friends can be apart, or not even speak for days, months, even years, and come back together without feeling like they missed a beat.
The same goes with real estate agents and their clients…
It isn’t like the friendships we create with our clients aren’t real. They are. But, the life of an agent, and the involvement with our clients is much more intense while we’re working with them.